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AMTD SWOT Analysis
AMTD SWOT Analysis

TD Ameritrade Holding Corporation (AMTD) SWOT Analysis

TD Ameritrade Holding Corporation (AMTD) SWOT Analysis

TD Ameritrade Holding Corporation provides securities brokerage services and related technology-based financial services to retail investors, traders, and independent registered investment advisors (RIAs) in the United States. Its products and services include tdameritrade.com Web Platform for self-directed retail investors; Trade Architect, a Web-based platform that enables active investors and traders identify opportunities and stay informed; thinkorswim, a desktop platform for traders; and TD Ameritrade Mobile, which allows on-the-go investors and traders to trade and monitor accounts from Web-enabled mobile devices.

AMTD Strengths

1.More than 120 branches covering 34 states
2. Approximately 5400 full time associates and 4500 independent RIA
3. Client base of 6 million and double digit net new client asset growth
4. Comprehensive investment products offering with access to equities, ETFs, bonds, CDs

5. Multiple credit rating upgrades from non investment grade to Single-A

6.High profitability and revenue
7.Monetary assistance provided

AMTD Weakness

1.Business activity exposes to operational risks
2. Credit risks arise from client margin lending and leverage activities
3. Dependency on market causes market risk and Clearing operations expose it  to liability for errors in clearing functions

4. Future debt rating
5.Investments in research and development
6.High loan rates are possible


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